Experience Indulgence

Experience Indulgence: The Official Berman Travel Blog

  • Virgin Voyages Brews Up Partnership with Intelligentsia Coffee

    4/23/2019 2:31:13 PM Link |  | Add comment

    Virgin Voyages

    Virgin Voyages spills the beans and announces Intelligentsia Coffee as exclusive coffee provider with a custom Virgin Voyages blend and expert baristas crafting beverages at Ministry of Ground

     

    SOURCE: VIRGIN VOYAGES

    CHICAGO — April 22, 2019 — When Virgin Voyages’ first ship, the Scarlet Lady, embarks on her inaugural season in 2020, Sailors will have access to extraordinary brews from Intelligentsia Coffee. The specialty coffee pioneer and Virgin Voyages’ partnership will be rooted in shared values of commitment to quality and responsible sourcing.

    Coffee lovers should rejoice because Virgin Voyages Sailors will never have a bad cup on their holiday. Virgin Voyages’ exclusive Intelligentsia blend will be available complementary at all eateries on board Scarlet Lady and her sister lady ships. The Virgin Voyages Blend sources fresh coffee year-round, from Intelligentsia’s Northern season menu in the summer and fall and Southern season menu in the winter and spring. Throughout the year, Intelligentsia’s team creates a consistent flavor experience, balancing the comfort of familiar flavors with a spirit of adventure and discovery. Look for caramelized sugars, a touch of roastiness, and the natural sweetness that is the hallmark of Intelligentsia’s very best coffees.

     

     

    In addition to a constant supply of freshly brewed coffee in all eateries aboard Scarlet Lady, Ministry of Ground and Ministry of Ground Too powered by Intelligentsia will serve as the ship’s coffee bars, fully equipped with expert baristas and made to order beverages. Intelligentsia’s renowned coffee educators will provide extensive training to all Virgin Voyages baristas.

    "I judge a city by the quality of its coffee as social conversations cannot start before I've had my daily dose of personality juice,” said Chris Stubbs, Senior Director of Sailor Experience at Virgin Voyages.” We all knew Scarlet Lady needed a special coffee partner prepared by exceptionally trained baristas who can create the perfect cup of coffee to fuel our Sailors' voyages with us.

     

     

    Environmental sustainability and social impact are at the core of Virgin Voyages’ values. The brand’s purpose is to create an Epic Sea Change for All and use business as a force for good, creating positive changes for people and the planet. Those values are shared by Intelligentsia’s team, who focuses on making extraordinary coffee an agent of change.

    Chicago-based Intelligentsia is a pioneer of coffee’s “third wave”, and the ideals of exceptional quality, transparency, and innovation that define specialty coffee today. Best known for being the first to adopt the direct trade model, a progressive sourcing method where their buying team travels directly to coffee-producing countries to source and collaborate with partners, paying well above fair trade prices. Intelligentsia continues to innovate the industry, elevating every cup to a curated, culinary experience and working with partners to grow the world’s most exceptional coffees.

    Located in the heart of the ship on deck 7, coffee lovers can gaze out at the sea through a porthole-style window while enjoying their coffee. Designed by Softroom of London, Ministry of Ground features large porthole-style windows designed with their very own window seat so Sailors can gaze out at the ocean while sipping a single-origin coffee. Ministry of Ground has been designed with soft earth-tone finishes and furnished with aquamarine and purple hues for seating, tables and loungers. In addition to great hand-crafted specialty coffees, Sailors visiting Ministry of Ground can indulge in complimentary light cakes and bites with retail items like bags of Intelligentsia Coffee and JoJo loose-leaf teas, coffee cups, kettles and more available for purchase. Ministry of Ground Too is located in The Galley food market, so Sailors can sip their favorite specialty coffee while grabbing a quick bite.

     

    ABOUT INTELLIGENTSIA COFFEE

    Intelligentsia Coffee was founded by Doug Zell and Emily Mange in 1995, in the pursuit of extraordinary coffee. 24 years later, Intelligentsia remains one of specialty coffee’s most pioneering and innovative companies. The Intelligentsia Direct Trade sourcing model has created opportunities for thousands of smallholder coffee farmers around the world and has been adopted by specialty coffee roasters everywhere. Known for their In-Season program and unique single-origin and rotating blends, Intelligentsia provides exclusive, remarkable coffees consumers won’t find anywhere else. There are 13 Intelligentsia coffeebars around the country, six located in their hometown of Chicago, four in Los Angeles, two in Boston and one in New York City. 2019 will welcome three new coffeebars: Hollywood (now open), TWA (spring 2019) and Austin (summer 2019). Follow on social at @IntelligentsiaCoffee on Facebook and Instagram, and @Intelligentsia on Twitter.

     

    ABOUT VIRGIN VOYAGES

    Virgin Voyages is a global lifestyle brand committed to creating the world’s most irresistible holiday. With operations in the US, UK and Europe, Virgin Voyages currently has four ships on order with master shipbuilder Fincantieri. 

    With its inaugural season scheduled for 2020, Virgin Voyages’ first ship the Scarlet Lady was designed to reflect a yacht’s sleek luxury. Featuring spaces designed by some of the top names in contemporary interiors, the Scarlet Lady will be Adult-by-Design, a sanctuary at sea for the 18+ traveler. A dose of ‘Vitamin Sea’ will be naturally intertwined across the entire ship, with well-being activated through a mix of high-energy moments coupled with relaxation and rejuvenation. The Scarlet Lady will also feature alluring entertainment and 20+ world-class intimate eateries on board. Putting a twist on luxury, which the company refers to as Rebellious Luxe, Virgin Voyages will offer incredible value for its sailors with all restaurants, group fitness classes, soft drinks, and many more Virgin surprises included within the voyage fare. The Scarlet Lady will sail from Miami to the Caribbean in 2020, hosting more than 2,770 sailors and 1,160 amazing crew from around the world.

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    Berman Travel will continue to keep you informed leading up to the launch of Sarlet Lady. Book your Virgin Voyage at Berman Travel 866-934-6292

    www.RockStarLifeCruises.com

     

     

  • Virgin Voyages Turns Up the Volume with Curated Sonic Identity, Onboard Record Shop & Karaoke Lounge

    4/5/2019 7:36:23 PM Link |  | Add comment

    Virgin Voyages

     

    luxury travel specialist susan berman

    Virgin Voyages are one of the hottest tickets in the cruise industry for their 2020 inaugural season.
     
    Call me for information and to book your Virgin Voyage
    866-934-6292 or Visit www.rockstarlifecruises.com 
     
    Be a part of cruise history on the Scarlet Lady at Berman Travel

    Source: Virgin Voyages

    MIAMI, Fla. — March 27, 2019 — Virgin Voyages, the new lifestyle brand set to disrupt the travel industry, is returning to its Virgin brand roots and creating an incomparable music experience on their first ship, Scarlet Lady. Due to set sail for its inaugural season in 2020, Scarlet Lady will be equipped with an on ship record shop called Voyage Vinyl, The Groupie, a private karaoke and gaming lounge, and perfectly curated music and performances by up-and-coming artists as well as music trendsetters for Virgin Voyages’ Sailors to enjoy. 

    Virgin Voyages’ residency program will feature performances by world-class talent on ship, in-port destinations and at The Beach Club at Bimini. Just last month, Virgin Voyages announced that the Grammy and Oscar-winning DJ, songwriter and record producer, Mark Ronson, has committed to four performances at The Beach Club at Bimini in 2020. Based on Sailor demand, the company has expanded the star-studded residency music lineup to include the multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen), who has committed to one performance in 2020. The Grammy-nominated electronic music duo Sofi Tukker, known for their smash-hit Best Friend, will also join the Virgin Voyages residency program. 

     

     

    With the Virgin brand’s deep-rooted history in music, Virgin Voyages’ sonic identity will come to life aboard Scarlet Lady. Each space on Scarlet Lady will have a unique energy, thoughtfully developed by industry tastemakers and brought to life by up-and-coming talent and special guest performances. The Virgin Voyages sonic identity will have a home in electronic music, but will also incorporate other music genres, ensuring that all Sailors will find a sound they love. The brand defines electronic, as not solely a traditional “EDM” sound, but will incorporate all electronically programmed sounds, even those of more classic eras, and the early innovators of the sound from rare disco tracks, through to 80’s sounds and other important periods of electronic sound. That means timeless classics from varying genres will be artfully blended with new and rising artists. Calming sounds will be incorporated at the appropriate times, to ensure moments of relaxation and rejuvenation are in ample supply.  


    As part of Virgin Voyages’ fierce approach to music, the brand also announced the expansion of their Creative Collective from design, food and entertainment to now include music. Virgin Voyages’ new music Creative Collective will include WhiteLabel Creative, a group of music industry insiders that specialize in sensory branding and cultural programming for hospitality and lifestyle experiences. WhiteLabel Creative is responsible for developing the background sonic palettes across the ship and securing DJs for The Beach Club at Bimini’s residency program. 

    Leaning into Virgin’s history in music, something old is new again with Voyage Vinyl, the record shop aboard Scarlet Lady. Voyage Vinyl will be the go-to spot on board for Sailors to experience music from all eras and genres. Voyage Vinyl features personal listening stations for Sailors to enjoy their favorite albums both current and classic. Sailors looking for something unique can also shop for limited-edition curated albums and special editions of classics. Sailors can also purchase music magazines, headphones and record players.

    Voyage Vinyl will also double as a performance spot for live sets mixed by Scarlet Lady’s resident DJs.

     

    Sailors can let loose at The Groupie, Virgin Voyages’ bookable karaoke, gaming and movie lounge. Designed by Roman Coppola, The Groupie was designed as a modernist take on a Japanese-style karaoke room for Sailors to enjoy singing along to their favorite tunes with friends. 

    ABOUT VIRGIN VOYAGES

    Virgin Voyages is a global lifestyle brand committed to creating the world’s most irresistible holiday. With operations in the US, UK and Europe, Virgin Voyages currently has four ships on order with master shipbuilder Fincantieri. 

    With its inaugural season scheduled for 2020, Virgin Voyages’ first ship the Scarlet Lady was designed to reflect a yacht’s sleek luxury. Featuring spaces designed by some of the top names in contemporary interiors, the Scarlet Lady will be Adult-by-Design, a sanctuary at sea for the 18+ traveler. A dose of ‘Vitamin Sea’ will be naturally intertwined across the entire ship, with well-being activated through a mix of high-energy moments coupled with relaxation and rejuvenation. The Scarlet Lady will also feature alluring entertainment and 20+ world-class intimate eateries on board. Putting a twist on luxury, which the company refers to as Rebellious Luxe, Virgin Voyages will offer incredible value for its sailors with all restaurants, group fitness classes, soft drinks, and many more Virgin surprises included within the voyage fare. The Scarlet Lady will sail from Miami to the Caribbean in 2020, hosting more than 2,770 sailors and 1,160 amazing crew from around the world. 

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  • The sky is no longer the limit with Virgin Voyages' new private jet transfer

    4/4/2019 4:38:19 PM Link |  | Add comment

    Virgin Voyages

    SOURCE: VIRGIN VOYAGES

    Plantation, Fla. — April 1, 2019 — Virgin Voyages, the new lifestyle brand set to disrupt the travel industry, today announced it is upping the ante, and means of transportation for its RockStar Suites Sailors.  

    Inspired by The Runway, the red running track that sits atop of the ship like a halo, on Scarlet Lady, Virgin Voyages will soon give its Sailors the runway they deserve on its second ship. All Sailors staying in RockStar Suites will now arrive and depart via private jet transfer– so pop the champagne because the sky is no longer the limit with Virgin Voyages.

    “From the sky to the sea, our RockStar Suite Sailors will truly live the glamorous life of a rockstar icon from the moment they begin their holiday. Why walk aboard the ship when you can fly,” said Tom McAlpin, president and CEO of Virgin Voyages.

    Virgin Voyages has thrown out traditional clichés – and modes of transportation – on stuffy luxury and formalities with their RockStar Suites designed by Tom Dixon’s Design Research Studio. The Suites bring a fresh take to yachting glamour steeped in the Virgin brand’s rock and roll heritage. Inspired by mega yachts and the glory days of rock and roll where stars like Queen, The Sex Pistols and The Rolling Stones reigned supreme, the RockStar Suites feature a retro-futurism design with a palette of deep blues used with iridescent dichroic elements to echo the deep blue sea. 

    RockStar Suites Sailors will live their best lives all taken care of with VIP private jet transfer, early access to onboard entertainment, restaurants and Shore Things. Upon disembarking the jet, Virgin Voyages RockStar Suites Sailors will have their very own wardrobe team to help unpack and repack, complimentary pressing service and nightly express swimsuit drying service-- because no rockstar should ever have a wet bottom.

    Virgin Voyages is a global lifestyle brand committed to creating the world’s most irresistible holiday. With operations in the US, UK and Europe, Virgin Voyages currently has four ships on order with master shipbuilder Fincantieri. 

    With its inaugural season scheduled for 2020, Virgin Voyages’ first ship the Scarlet Lady was designed to reflect a yacht’s sleek luxury. Featuring spaces designed by some of the top names in contemporary interiors, the Scarlet Lady will be Adult-by-Design, a sanctuary at sea for the 18+ traveler. A dose of ‘Vitamin Sea’ will be naturally intertwined across the entire ship, with well-being activated through a mix of high-energy moments coupled with relaxation and rejuvenation. The Scarlet Lady will also feature alluring entertainment and 20+ world-class intimate eateries on board. Putting a twist on luxury, which the company refers to as Rebellious Luxe, Virgin Voyages will offer incredible value for its sailors with all restaurants, group fitness classes, soft drinks, and many more Virgin surprises included within the voyage fare. The Scarlet Lady will sail from Miami to the Caribbean in 2020, hosting more than 2,770 sailors and 1,160 amazing crew from around the world. 

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    Call: Luxury Travel Specialist Susan Berman to book your Virgin Voyage 866-934-6292 / www.RockStarLifeCruises.com

  • Virgin Voyages sets out to rival food scene of world famous cities

    2/21/2019 7:44:34 PM Link |  | Add comment

    Virgin Voyages

    Virgin Voyages cuisine is boldly casual. Below is the official press release from Virgin Voyages about their on-board dining. Berman Travel is NOW selling 2020 Virgin Voyages inaugural year voyages

    866-934-6292  www.RockStarLifeCruises.com

     

    Virgin Voyages at Berman Travel

    Sir Richard Branson’s new cruise line’s food reveal breaks all the traditional industry rules.

    virgin voyages at berman travel

    NEW YORK, NY — Virgin Voyages, the new lifestyle brand set to disrupt the travel industry, today announces the breadth of its onboard eateries, which include an expansive array of restaurants ranging from haute cuisine to casual fare. With a total of 20+ food choices onboard Virgin Voyages’ first ship, Scarlet Lady, the company released new designs for their restaurants, seaside lounges and casual eateries by their Creative Collective, which includes world-renowned designers from Roman and Williams, Tom Dixon, Concrete Amsterdam and Softroom, amongst others.

    Virgin Voyages does not believe in paying more for great food and ditched the traditional upcharges levied when dining in specialty restaurants at sea. Virgin Voyages has designed all eateries on board to offer exceptional made to order eats and opted to include all restaurant food in the voyage fare.

    “We want our eateries to delight and ignite serendipitous experiences for our sailors, so have set out on a mission to capture the spirit of dining in the best cities of the world and bring it to sea,” said Tom McAlpin, president and chief executive officer for Virgin Voyages. “Because food is the fuel for our bodies and souls, and we’re Virgin Voyages, naturally it all had to be included within your ticket price.”

    The Virgin Voyages Rebellious Luxe experience is rooted in the modern romance of sailing: a thoroughly new take on the formal grandeur and opulence of the ocean liner heyday when ships were at the forefront of both technology and luxury.

    Virgin Voyages will offer sailors a uniquely elevated and boutique Adult-by-Design experience for the 18+ traveler. Virgin Voyages aims to be one of the cleanest fleets at sea, with a ban on single-use plastics for its sailors and no buffet on board the ship, the company will significantly reduce waste and reinvest savings into clean technology and quality products for its sailors. The Scarlet Lady is designed to reflect a yacht’s sleek luxury and will set sail from PortMiami for the 2020 season with 2,770 sailors and 1,160 crew on an unforgettable journey to the Caribbean, she will also be the newest ship sailing to Havana on select voyages.

    “There’s a Virgin twist on everything you’ll see aboard the Scarlet Lady, which means there will be no stuffy formalities, boring buffets and no main dining rooms. Sailors are not going to want to leave our ship after they experience how we’ve designed our restaurants and tasted the dishes we are going to be serving up in 2020,” said Sir Richard Branson, founder of the Virgin Group

    THE RESTAURANTS

    Virgin Voyages will bring city-like eating to sea and throw out the traditional cruise dining rule book, with no buffet, no main dining room, no forced formal wear, no assigned seating, no assigned dining times and enhanced the choice for sailors to grab a bite by keeping restaurant doors open until well into the night and in some cases the early hours of the morning.

    With beautifully-designed eateries setting the stage, Virgin Voyages has expanded its Creative Collective to include the world class AvroKO Hospitality Group, AvroKO's strategy arm, Brand Bureau (BB), and their very own Michelin-starred chef Brad Farmerie. BB took the reigns creating the strategy for the entire on-board food and beverage experience, viewing it as its own small city and thinking through what experiences the people of that city would want and enjoy. Chef Brad Farmerie of AvroKO Hospitality Group came in to help develop the overall culinary programming strategy and identify culinary experts in the various cuisine types to execute each of the exciting menus. AvroKO Hospitality Group’s portfolio includes Saxon + Parole, Genuine Liquorette, and Ghost Donkey.

    “When working with the Virgin Voyages team, we were inspired by some of the best dining spots around the world but also had to gaze into what the future of dining would look like to bring the most alluring restaurant concepts to sea,” said Executive Chef Brad Farmerie from AvroKO Hospitality Group. “Each restaurant will not only serve delicious food, they will also have a unique vibe and energy to them to satiate sailor’s hunger for excitement and restoration while on vacation.”

    From experimental and haute cuisine to healthy quick bite options, the onboard eateries are tailored for sailors to realize new experiences that are grounded in core values of discovery, transformation, intimate connections and Vitamin Sea - the brand’s approach to well-being for people and the planet - whilst always being never normal.

    Sailors can dine at a table or opt to enjoy their meal at the bar, with nearly all restaurants on board featuring a bar. Each restaurant will be helmed by a leading chef who leads their kitchen with passion and artfulness. With a made-to-order philosophy around food, Virgin Voyages pledges to never have to sacrifice quality for a quick bite.

    WAKE 
    Situated in a 5,866 square foot restaurant at the aft of the ship, designed by Roman and Williams, Wake offers sailors a dramatic view of the ship’s wake. Serving a theatrical take on steak and seafood, Wake is the most glamorous restaurant on the ship with an experience inspired by The Wolseley - London and The Grill - New York, and a dramatic grand staircase. Offerings include a raw bar (design inspired by the bow of a speedboat), land and sea classics, a table-side cocktail cart and a Sommelier led Magnum program.

    RAZZLE DAZZLE
    With an interior scheme that nods to the namesake, the bold camouflaging of ships from WWI using patterns of black and white paint, Razzle Dazzle was designed by Concrete Amsterdam. With vibrant and creative twists on vegetarian fare and a juice bar. Razzle Dazzle delivers a healthy dose of nice with just the right amount of wrong. The “nice” menu offers plant-based vegetarian and vegan dishes including must have muchies such as the Impossible Burger. The “naughty” side enables sailors to order meat “add-ons” and offers to spike their healthy smoothies with boozy shots. To live up to the boldness of its name, Razzle Dazzle will not simply brunch but rather Drag Brunch, where sailors are treated to a performance by the Scarlet Lady’s resident drag performer and friends. For a small fee, sailors can opt to enjoy bottomless drag-inspired cocktails like the “Yasss Queen” and the Rizzle Dizzle, a CBD infused cocktail.

    THE TEST KITCHEN
    The Test Kitchen will offer sailors innovative and avant-garde cuisine in a clean and modern space designed by Concrete Amsterdam. Inspired by Escoffier’s Ma Cuisine, this laboratory-like eatery is part cooking school and part restaurant, making it the ultimate place for discovery through cuisine with an atmosphere that is educational, experiential and social all in one. The chef-driven set menus are presented in the form of an ingredient list to Sailors who will discover how the chef combines the list of flavors throughout the course of the meal. This eatery hosts a number of different experiences throughout the voyage from cooking classes, to mixology school to coffee labs, and even a few late-night lock-ins, where sailors will be invited to raid the chef’s fridge and dig into a midnight feast.

    GEONBAE
    Geonbae, the equivalent of the expression bottoms up in Korean, is a Korean BBQ restaurant designed by Softroom. Hosted by the loudest servers at sea, each meal will begin with a complimentary round of soju for the table and throughout the evening sailors are encouraged to take part in lively Korean drinking games. A social, hands on, interactive, fun dining experience, Geonbae features specially engineered flameless grills built into each table and invites Sailors to literally play with their food as they cook their perfect BBQ.

    PINK AGAVE
    An elevated Mexican restaurant designed by Tom Dixon, Pink Agave transports sailors to the vibrant streets of Mexico City through immersive void lighting. Offering a wide variety of Mexican specialties that inspire sailors to discover authentic Mexican flavors including tlayudas, memelas, sopes, tortas, esquites, and tamales. Pink Agave’s dishes can be paired with a cocktail from the Scarlet Lady’s expansive collection of mezcals, or signature Agua Fresca cocktails. Pink Agave is designed to be a lively shared plate restaurant experience, where the DJ amps up the energy of the room as the evening hours slip away.

    EXTRA VIRGIN
    Extra Virgin is the ships trattoria serving regionally-inspired and approachable food, deeply rooted in Italian culinary traditions with handmade fresh pasta made daily. A meal begins with shared antipasti followed by approachable pasta-centric favorites. Extra Virgin features a wide and wonderful world of amari and digestivi and traditional Italian aperitifs designed to stimulate the appetite. The wine list will be designed with a unique infographic system to help sailors better understand Italian wines and enable them to navigate to the perfect bottle. The integration of a Coravin at the bar will allow sailors to taste rare Italian wines by the glass. Extra Virgin will offer an Aperitivo hour each day with drink specials and small plates.

    DOCK
    The dock is a perfect place to hang day and night. Set in the ship’s sun-dappled lounging area at the aft of the ship on deck 7, The Dock is a beach club-inspired space designed by Roman and Williams. Carts of Mediterranean small plates, salads, dips and mezzes provide perfect graving options throughout the day. Flame grilled to order skewers provide filling hot options for those wanting a substantial bite to eat.

    THE GALLEY
    Modeled on popular food halls where visitors can taste a cornucopia from different restaurants, The Galley, designed by Softroom, will be the main space for the quick and casual meal throughout the day. The food hall will feature a mix of more than eight shops and food carts, each offering a unique concept with irresistible signature dishes that changes to suit the time of day. The Galley’s concepts include a dedicated bakery and pastry shop, a panini shop, a burger grill, a taco shack, a sushi bar with bento boxes, a noodle bar, a soup and salad stand, and a 24-hour American diner.

    Virgin Voyages at Berman Travel

    THE PIZZA PLACE
    No pre-cooked pizza slices sitting under warming lamps will be found on Scarlet Lady. The Pizza Place delivers the quick, easy and deliciously satisfying meal. Sailors can choose from the classic menu, or allow them to design their very own bespoke pizza. The Pizza Place features a brilliant beach club-inspired design with white and pastel colored furniture hues and navy striped accent pillows and hammocks for lounging. This casual chill out spot is a great lunch time destination, as well as the perfect late-night, post drink, hunger buster go-to.

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    ABOUT VIRGIN VOYAGES
    Virgin Voyages is the new lifestyle brand set to disrupt the travel industry. The Virgin Voyages experience is rooted in the modern romance of sailing: a thoroughly modern take on the enchantment and indulgence of the ocean liner heyday when ships were at the forefront of both technology and luxury. Featuring spaces designed by some of the top names in contemporary interiors and livery by Ben Christie and David Azurdia from the multi-award-winning Magpie Studio in London, Virgin Voyages will offer sailors spa services, unique and unexpected entertainment and shore experiences. With its inaugural season scheduled for 2020, Virgin Voyages’ first ship the Scarlet Lady was designed to reflect a yacht’s sleek luxury featuring a silver-grey hull and smoked glass with playful red highlights as a nod to Virgin’s iconic brand. Virgin Voyages is committed to being one of the cleanest fleets at sea with sustainability at the forefront. The inaugural season will host more than 2,770 sailors (18 and over) and 1,160 crew on an unforgettable voyage to the Caribbean

Marc Berman: Blogger, Berman Travel Photographer

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